Advertising items
It’s the POP material, i.e. the material supplied by the firms to dress the fruit shop of the own resellers and, so, to promote the greater visibility of the delivered product.
Pop material by Marlene (click the pictures to enlarge)
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In this page they are shown the advertising minibooks, that are rather a curiosity than a real collecting item. You can find them in the fruit packaging or you can request them directly to the farms.
Analysing the samples shown, we understand that they can offer a big variety of informations.
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| Marlene minibook (front) | Marlene minibook (back) |
Marlene minibook: the minibook can be leaved through both from the front and the back. In the first case we see all variety of the apples of the farm (12!), in the second case a series of apple recipes, both cookery and beauty!
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| Melinda minibook (front) | Melinda minibook (back) |
Melinda minibook: this one is a theme minibook. “Pedaling with bike through the apple trees in the summer” is a proposal of the farm for the mountain and bike lovers. They are shown the ways “Wandering through flowers and colors” and “Wandering among the castles”. The minibook is a map of the 2 ways, folded to make a minibook.
Go to page 2 ยป.
